“'Chi ne beve giusto è un leone': anti-alcoolismo, vitivinicoltura, e la realizzazione di una bevanda nazionale nell’Italia fascista”
La Vigna News: Pubblicazione Trimestrale della Biblioteca Internazionale La Vigna 35 (dicembre 2016): 26-50.
"During the Fascist Ventennio, temperance campaigners and winemakers' organizations contended heatedly for the sponsorship of the Italian Government and the sympathies of Italian consumers. Between the fin-de-siècle and the conclusion of World War I, anti-alcoholism organizations campaigned tirelessly in favor of eliminating the "social scourge" of alcoholism in Italy. Through meticulously coordinated Public Relations campaigns, ranging from newspaper editorials to "informational" placards posted in public spaces throughout the peninsula, temperance proponents, over time, successfully persuaded the Italian State to intervene legislatively within what one campaigner dubbed "viticultural anarchy." Immediately following the Great War, however, winemakers' organizations rejoined with a variety of correspondingly antagonistic marketing campaigns which disabused both Italian legislators – and, after 1925, the Fascist dictatorship – and consumers of the anti-alcoholism movement's objections to habitual, albeit moderate, wine consumption. By undermining Italy’s temperance movement, effectively coordinating with Mussolini's Fascist Government, pioneering experimental "intensive advertising system[s]," and recontextualizing the implications and behavioral articulations of virtuous consumption, I argue, Italy’s winemaking organizations transformed the peninsula’s typical wines into a "national beverage" within the eyes of domestic consumers during the interwar years." Read More >
“Cultivating Fascism: Winemaking and Making Italians in Fascist Italy”
Perspectives on Europe 46:1 (Spring 2016): 88-92.
"Many of what contemporary audiences enjoy as Italy’s heritage locations and practices—such as the “timeless” panoramas of the ancient Roman Forum along Rome’s Via dei Fori Imperiali or popular attractions such as Siena’s Palio—have a decidedly interwar pedigree. The same could be claimed of the common association of Italians with grape vine cultivation and wine consumption. And yet, the identification of Italianness with viti-viniculture (table and wine grape production) remains one of the outstanding, and least acknowledged, legacies of the Fascist dictatorship’s objective of “making” Italians. During its two decades in power, Mussolini’s regime established protected winemaking appellations (Chianti Classico, 1932-present), inaugurated grape- and wine-themed popular festivals (National Festival of the Grape, 1930-present), significantly expanded grape vine cultivation in Italy and in its Mediterranean colonies, and marketed the peninsula’s typical wines (vini tipici) to domestic and foreign consumers." Read More >
Co-authored with Sarah A. Curtis and Jason Lahman
“Blogging in the Classroom: Using a Blog as a Supplemental Resource”
Perspectives on History: The Newsmagazine of the American Historical Association 50:4 (April 2012): 20-22.
"There was a time when preparing for a new course (or revising an old one) involved assembling some of the best books and articles on a particular subject and writing careful word-based lectures on a series of significant topics. That approach is still valid, of course, but for certain historical topics, particularly ones involving cultural history, the internet provides a multitude of new sources that are often auditory or visual in nature. Straying from one's wordprocessing program over to a Web browser can both exhilarate and frustrate—how much of this material can one really incorporate into a lecture after all?" Read More >